Is the 2 dollar eyelashes good?

A customer asked me to customize her personal eyelash packaging box. By the way, we talked about the eyelashes she bought. She spent a small amount of money and bought a bunch of eyelashes. I looked at the picture it gave me, but I saw it at a glance. Our company’s original lashes style is just being emulated by others.

I told her that we have a style that looks like the one you bought, but we are much more expensive because we sell not only eyelash products, but also original designs and user wear experiences.

She replied to me that this was what her friend recommended her to buy. Her friend said that the quality is good, please don’t talk about the good or bad suppliers I purchased.

I smile and reply, okay.

I just couldn’t help but think of a story. Some people once saw a pond and felt that there was so much water here that they felt that they couldn’t use it all, but one day, when she met the ocean. Does he still think that there is more water in the pond?

The 2 dollar eyelashes are like the pond. We can’t say that it is not good. It is only the people who have seen the pond. Of course, it will be good. But dear customer, since we want to do eyelash business, we should go to see the vast ocean in the distance.

Why do some customers think some eyelashes are so expensive?

First of all, customers are not understand eyelashes, going to  misunderstanding district. We can imagine that the eyelashes market is there and the competition is in front of us. No seller will be stupid enough to give their products a very expensive price, so they will lose. The huge competitive advantage of price, why do some sellers prefer to give up many customers, and never make concessions on the price?

We need to understand the truth, the value determines the price, only the confidence in products, the quality of the eyelashes, the style of the eyelashes, the curvature of the eyelashes, the satisfaction of the work of the eyelashes, they will have a great atmosphere to indicate their price, and They will not make concessions for the small profits. They regard the products as their own artworks, and those who appreciate the customers are the destination of this artwork.

Conversely, if you think of an eyelash product, from negotiation to transaction, the price has been greatly reduced. Do you think that the seller wants to keep your customer, or is the seller aware that this product is not worth the price? Good things can’t be compared to the price, the low price can not buy good things.

We should always remember that when we care too much about the price itself, we ignore the original intention of purchasing the eyelashes. The core thing should be the product itself, the quality of the product, the user experience, the user satisfaction, these are the good eyelashes should look like.

But there are still some customers who are eager to buy a lot of bad quality products. As a result, the money has gone out, the products have not been sold, and a lot of inventory has been accumulated, which is not worth.

Therefore, an eyelash merchant who wants to develop for a long time should pay more attention to the quality of the product itself, rather than paying attention to the price.

Of course, customers have customers’ budgets and want to buy more things with less money, but dear customers have you thought about it? Do you think little budgets can buy a lot of good products?

Why is your eyelash business not successful?

First of all, for the business of eyelashes, because the threshold is low at the beginning, the cost is small, the customs restrictions are small, and the goods are small, the general express can be satisfied, so more and more people are pouring into the industry, which is just a big cake. There are more and more people, so everyone gets less and less, but why are there still a few eyelash businesses that have been successful? Why is your business not successful? Dear customer, have you seriously thought about it?

Some customers. The reason for the failure is that he is very blind. When he sees others doing 3D Mink lashes to make money, he also chooses to do it. He thinks that others can do it, and he will be very easy. But because of their blindness, their unprofessional, they don’t understand this market, let alone the distinction between good and bad eyelashes. So that is reason that they failed.

Some customers, although they have done some research in the eyelash market, they also find those best-selling style lashes, and then take pictures to find suppliers or factories, thinking that they can buy the same eyelashes as the pictures, they will buy the kind eyelashes they want. The result is based on a few comparisons, I chose the eyelashes that I think is cost-effective, in fact, they bought the eyelashes that are relatively cheap. Consumers are also smart people, they do not have to spend money to buy a bunch of poor quality goods.

Here I would like to specifically tell you that a handmade product like this, if it is not a very experienced worker, can’t imitate exactly the same product, let alone buy it at a low price, no matter how the market changes. Value deciding on the price is still correct.

There are still some customers who have learned about the market and got good products, but why is the business still not hot? I tried to list several reasons:

First, only understand the market, only focus on supply, only care about the profit. And they can’t give good advice to consumers from a higher level. When consumers have certain problems, they can’t give effective communication and can’t solve the problem correctly. We must know that the product is of good quality, but the consumer experience is also very important. The ultimate trend of advanced consumption is user satisfaction.

Second, the supplier’s professionalism is insufficient. Even if one of your products is doing very well, users are satisfied with all aspects, but after all, customers are a group of people who are chasing for beauty. They also need new products. They need to try new styles and need a variety of beauty. And some factories are not professional in themselves. How do you expect it to launch professional or even lead new eyelashes?

Third, there is no awareness of owning its own brand. Even if some customers realize this problem from the beginning, they want to build their own lashes brand, but when they start a business, they will continue to introduce those hot styles, and also some new ones. This will definitely give you some profit, but it will never give you a reputation. No matter what you do, you need to fully understand what you want. If you want to build your own brand, you must plan your own future. Don’t hesitate, don’t hesitate. Opportunity is reserved for those who are willing to do things. The eyelashes are ultimately to make their own brand, not a centralized wholesaler, you have to remember that it is what the factory should do, not yourself.

Some customers are very professional and understand the needs of customers. However, it is because of this that they gradually develop their own awareness of eyelashes. Once some habits are formed, they become difficult to change, but people are not perfect, We must always change our minds and think from the perspective of consumers. Only by continuous improvement can we continue to make progress.

Of course, different customers will have different problems, and I will continue to update them in future blogs.

Why are we choose lashes not lashes extension?

Lashes planting time, usually go to the beauty salon to graft the eyelashes, it takes 1-2 hours at a time, then if we have the eyelash style we like at hand? I believe it will definitely save you a lot of time doing other things for you.

The metabolism of your own eyelashes, the grafting of the eyelashes is to stick on your own single eyelashes, and your own eyelashes begin to fall off from the third day with the metabolism of the human body, and the left and right eyes begin to be asymmetrical, the whole makeup The grade is lowered. We can clearly see from the picture below.

The limitations of makeup, we will face different occasions in life, our makeup is different in different occasions, and different makeup needs different eyelash styles, business occasions need light makeup with natural style , dance occasions need exaggerated thick style, Dating occasions require elegant and moving styles, and so on. Imagine, when you have different eyelash styles, is it easier to deal with different makeup in different occasions?

The layerof the eyelashes, the layering of the planting eyelashes is relatively simple, can not express the natural and agile feeling of the eyelashes, but the 3D Mink eyelashes can show the multi-layered feeling.

Therefore, the future market must be the market for higher quality eyelashes. We are not developing it into a daily consumable, but as an art to express our own personality.